Truth "Unsweetened truth" – WEB

To attract new and younger smokers, tobacco companies make products in over 45 different candy flavors. This campaign showed kids that the effects of tobacco are anything but sweet. 

To show kids what it's like to live with tobacco related disease, we went back and followed the daily routine of our six singers. The end result was a collection of twenty-two intimate documentary shorts that lived online.

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Infiniti "Driving Test"

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Truth "Remix"